How Entrepreneurs Can Make a Splash in the Middle of an...

How Entrepreneurs Can Make a Splash in the Middle of an Ocean of Content If you are an entrepreneur like I am and are honest with yourself, you will admit that making a big splash with your content is nowhere near as easy as it used to be. A few years ago you could write top 10 lists and other types of shallow content (often referred to as link bait) that would bring some traffic to your site by reaching out to influential bloggers and through sites like StumbleUpon, Delicious and Digg. Well, a lot has changed since then, specifically the following: 1. Readers are much more skeptical and frankly pretty tired of link bait, top 10 lists and other types of content that really only exist to try to trick you into visiting yet another affiliate marketing site. It’s just a cheap and all-too-easy way to drive traffic. Even if it miraculously does still work, it most likely will not result in you converting that traffic into loyal customers that respect your brand. If your marketing team is telling you this is the way to go, you really need to get a new team. 2. Given many of the recent updates to Google’s algorithm, particularly the panda update, you have to be really careful that the content you are producing is providing value to users. Specifically, the keywords that you may be targeting with that content should be accurate, related to your area of expertise and provide answers that users may not be able to get anywhere else. That simply means that your content should beShow MoreRelatedPepsico17216 Words   |  69 PagesTable of Contents Abstract | 2 | Phase One | | I. Background | 3 | II. Vision | 6 | III. Mission | 6 | IV. Values | 8 | V. Objectives | 9 | VI. Polices ,Values amp;Statements | 10 | VII. Social Responsibility | 13 | VIII. Financial Analysis | 15 | i. Liquidity Ratios | 15 | ii. Activity Ratios | 16 | iii. Debt Ratios | 19 | iv. Profitability Ratios | 20 | v. Market Ratios | 23 | Phase Two | | I. GeneralRead MorePepsico17225 Words   |  69 PagesTable of Contents Abstract | 2 | Phase One | | I. Background | 3 | II. Vision | 6 | III. Mission | 6 | IV. Values | 8 | V. Objectives | 9 | VI. Polices ,Values amp;Statements | 10 | VII. Social Responsibility | 13 | VIII. Financial Analysis | 15 | i. Liquidity Ratios | 15 | ii. Activity Ratios | 16 | iii. Debt Ratios | 19 | iv. Profitability Ratios | 20 | v. Market Ratios | 23 | Phase Two | | I. General Environment (PESTRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagescm. Includes indexes. ISBN-13: 978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and IndividualRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesMarketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit